My name is Simon Semaan, I am the owner and the director of my SIFRAN CUSTOM.

Sifran Custom was established in Nov 2005 Company No 5609137. I am a joiner by the trade, my father was a joiner and furniture maker, and he learned the trade from his father meaning my grandfather. But for me, I was looking for designing and fabricating at the same time. So eventually I went to college to study and I graduated in 1995 as a furniture designer from the London Institute of Design and Art.

Using my knowledge as a joiner from many years ago with the new design skills I was able to provide the perfect finish to my product using the space available and the environment surrounding my new piece, which I produce for my big network of clients since 2005 until this present day. Also finding the right client was important to my business. Now most of my clients are located in London area Kensington, Chelsea and West End..